After working with many businesses over the past few years I noticed a few social media mistakes that almost every business at least once did. That’s why I wrapped them up for you in this blog post.
You don’t know where your target audience hangs out
Are you on Instagram, Pinterest, Twitter and Facebook? Do you struggle with keeping up with all the posting? Don’t be on every platform! You just need to know where your target audience hangs-out. Maybe you love Instagram and enjoy posting all your lovely food pictures, but your audience might look for recipes on Pinterest or maybe your target audience is more active on Facebook and would rather be in a Facebook group with you?
Before you do it all and feel overwhelmed, do some research and create a strategy. You can get my social media strategy template I use for all my clients by clicking here.
Also make sure that you create each content for each platform individually. This doesn’t’ mean you have to have different content for each platform, but adapt it the right way. Imagine that every social media platform is a country and in each country they speak a different language. You can still say the same thing in each country, but you have to choose the correct language.
You are not engaging with your audience
Once you focus on a few channels that are important for your audience (not you), you will find it easier to keep up with everything. Now, the next step is to engage with your audience constantly. Answer their questions and comments on Facebook, like their pictures on Instagram and comment back with a few nice words, re-tweet and re-pin in other words be social. This is how you can build a loving and trusting community.
If you just post a picture once in a while and don’t interact with your audience regularly they will unfollow you for sure.
To make sure that you don’t forget to engage and interact I created a FREE social media checklist with daily and weekly activities. You can download your checklist by clicking here.
You don’t have a consistent brand
Having consistent branding all over your social media channels is very important and makes the difference between using Social Media as a hobby or to market your business. Here are some simply tips on how you can keep your branding consistent:
Use the same profile picture on all your channels
If you are bigger brand this can be your logo, but if you are an entrepreneur use a picture of you. You are the brand and people want to know who you are.
Stick to your brand colors on all social media accounts
Define your brand colors (best thing is to have a brand board) and stick with them. If you have pastel colors for example then you don’t want to have intense colors on Instagram pictures but stick with the pastel scheme. It is important to use your branding on every single social media account. Not only in pictures but also in your voice. Are you funny or sarcastic? Or do you want to write more in a spiritual tone? Choose one type that represents you and your brand the most and use that tone all over your social media channels.
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