As a small business or an entrepreneur, you most likely face the same challenge like most of us: Small budget and limited manpower. So which Social Media platform should you invest your precious time in?
In this blog post, I’ll help you figure it out.
The most important question you need to ask yourself first is: What is your target audience? Male, Female? How old are they?
From there we can have a closer look on where they hang out.
It’s no secret that Facebook is the biggest Social Media platform, but if your product is for a younger audience you might want to spend more time on Snap chat.
In the US women and men between 25 – 54 make up the most percentage of Facebook users while only 9% of Facebook users are aged 18-24. The young crowd hangs on Snap chat.
So if your product is for younger people hop on Snap chat and start snapping.
Are you trying to get some media exposure? Twitter is the way to go for you. While many people think that Twitter is dead it still had over 245 Million Users in 2016 and literally, almost every journalist has an account. They might not see your email, but they will recognize you if you start re-tweeting and liking their tweets. I would know because I worked as a journalist for two years.
Let’s move on to Instagram it is no doubt my favorite platform BUT it is not the platform that drives traffic to any of my websites.
Instagram is amazing for branding. If you have beautiful pictures you can use Instagram to show off your brand. If you don’t have the time to take great pictures, don’t bother going on Instagram. With the ever-changing Algorithm, you have to put a lot of time and effort in your Instagram account.
The secret weapon is called Pinterest. It is technically more a search engine like Google and not a social media tool because it is used to look for things. Many businesses don’t use Pinterest as a marketing tool, yet it is so powerful.
If you have a business related to fashion, food or a blog in any kind – start pinning.
Here is what you have to know:
If you don’t use Pinterest strategically and with the right techniques it won’t help you, but if you know those tricks it can be your biggest traffic source. It is for me.
When I started my travel blog I had hardly any clicks on my website. Then I started implementing Pinterest and ever since it is my biggest traffic source. As a matter of fact, 89% of my web traffic comes from Pinterest, even though my Instagram is way bigger.
In my social media course, I teach you the exact strategies I used to grow my traffic with Pinterest. Of course, I will also cover Facebook, Twitter, and Instagram. After all, I grew my Instagram account from 900 to 10k in less than 6 months.
AND that’s not enough. You will also have access to my exclusive Facebook group where I will answer all your questions you might have.
The doors open on August 7th and if you sign-up before August 14th you will get an early-bird special. More details here.
I can’t wait to chat with you about how we can grow your social media together.