Did you ever sit in front of your Twitter or scheduling tool and had no idea what to tweet? Or maybe you did tweet stuff but just no one cared? Time to create some new ideas.
Here are some content ideas. I also created a checklist with some more extra tips.
Your own blog
The best way for Twitter is to stick to the 70 / 30 rule, which means you only share 30 % of your own content. Instead of promoting a service or a product share a blog post you recently created. When you share a link to your post several times on Twitter, make sure to always change the text in the Tweet. Nothing more boring to see the same content over and over again.
Link to an article
If you find articles relevant to your industry, make sure you also share them with your followers on Twitter. This shows that you know your industry, which you research and care about it.
Thoughts/topics on your industry
Twitter is with its 140-character-limit so different than all the other platforms. Users (your potential clients) share their opinion on a topic – do the same! The biggest mistake businesses make, is to sound too formal. When you use social media you have to act like a real person and on Twitter, this means – share your opinion. This can be anything relevant to your industry, a topic discussed on a trending Twitter hashtag or a topic in the media – as long as it is not controversial with your brand.
Highlights from a conference
When attending a business conference you can send a few tweets to your followers with highlights and key takeaways for those who couldn’t attend or to just show that you want to keep your followers informed.
Before you tweet something ask yourself these questions:
- Do I share information?
- Is this entertaining?
Users on twitter like to have both. So if you have information always think about a creative way to share it. Could you write it in a funny way or even add a GIF?
Grab my free Twitter checklist for more tips by clicking here.
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No idea what to post on Twitter?
Grab my FREE Twitter Content Idea checklist.