Do you struggle to get any likes or comments on Instagram and your Facebook page seems more like a ghost town? Learn how you can boost your engagement on Instagram and Facebook with these strategies.
You are not alone! As a matter of fact, Facebook shows your content to only 1-4% of your fans. However, if those fans like your content, share it or comment on it, Facebook will show your content to more fans, because they feel that your content is valuable. The downside: If you only get a few likes, Facebook thinks your content sucks and the next time you post something even fewer people see your stuff.
This is why you need to create shareable, valuable and engaging content!
The biggest mistakes businesses are making on their Facebook page:
Only post about their product
Seriously, no one is going to share your sales post! Which means apart from your mom, no one is going to like the post, hence next time you will get even fewer likes.
What to post instead: How about a behind the scenes video? If you want to show your products, create a video when the product arrives, add some funny behind the scenes sequences or show people at their workspace or what they do when the product arrives. Don’t make it “salesy” instead make it more like a behind the scenes fun video, and make sure your product is still in the video.
Businesses often think they need to be super formal, which is not true. Try to act and write in a conversational way, like you would in real life. This is the key to connect with your audience!
This brings me to the next mistake.
Writing your post in a formal tone
Nothing is more boring on Facebook than some lame and boring business post. Be funny and creative or simply write in a conversational tone. Also, answer to every comment or question. If someone would walk into your store you would also answer every question and react to their comments.
The content doesn’t invite people to interact
It seems so simple, yet most people forget it. Ask your fans to interact with your content! Tell them to write a comment or give a thumbs up. The easiest way is to ask a question. It can be about your business or a funny question with a call-to-action at the end.
For example: “Almost the end of the year – how did you go with your new year’s resolution? Comment with a Gif.”
Not using video
If you haven’t heard by now, you are late to the party. Facebook loves videos and what they love even more are live videos. If you start using videos on Facebook your engagement will explode!
No idea what your video should be about? In my social media engagement checklist, you’ll find a few ideas!
Businesses on Instagram don’t have it easy, but there are still ways to boost your engagement, create a community and ultimately get them to buy from you.
Most important things to know:
You need to post on a daily basis! The Instagram Algorithm (yep again an Algorithm) recognizes whether you are active or not and they only show your pictures to your followers if they think you are an active account!
To post a picture is not enough – you also need to show Instagram that you care about other people’s content which means: start liking and commenting on a daily basis!
If you want to learn about these techniques simply register for my FREE Instagram mini course. Simply click here!
Write engaging captions
Similar to Facebook: Tell your followers what to do in your caption. Let’s say you post a picture of a coffee (because it’s Monday and you don’t have anything else to post), then don’t just write “Monday Coffee”, write something along the lines of: “We have over 20 cups of coffee today in our office – how many did you have?”. This encourages your follows to engage with you.
Combine your post with your story
The most underestimated tool is the Instagram stories! Let’s continue with the coffee example. You could post a boomerang video of you or your staff with coffee, show the coffee machine, ask your staff if they drink it with milk etc. Then at the end of the video series you ask your followers again “how much coffee do you drink – comment in our latest picture in the feed”. Voilà, again a call-to-action that tells people to go and comment on your picture.
Use stories in general
Stories are a great way for your business to connect with your followers on a daily basis and show them more about you and your business. The more open you are, the more real fans you can generate.
Download my FREE engagement checklist for more ideas! Get it here
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