Is Pinterest a part of your social media strategy for your business? Or are you just pinning your favorite recipes and holiday destinations?
Pinterest is a powerful tool, that doesn’t get the respect that it deserves and it is actually not a Social Media tool but more like a search engine.
Look at Pinterest like the way you look at Google and your whole mindset will shift. If you use it in a strategic way by adding the right keywords for your business it can explode your website traffic.
How to use Pinterest
Unlike Facebook, people actually hang out on Pinterest because they are looking for something. They type in the search bar what they are looking for. If your account has all those keywords in it BOOM your account will show up and you have your potential customer or website visitor – exactly like Google, but even better because it also contains a visual aspect that Google is lacking.
You need to think about what potential customers and website visitors would look for. The same way you do your SEO for your website to rank in Google, you create your keyword strategy for Pinterest. You add them in your profile description, in your board description and your pins.
Visual representation of your business
As much fun as it is to pin all the yummy recipes unless food is your business, your food inspo boards need to go secret. Think about your Pinterest boards like a magazine that represents your business. It is like a resource library and you don’t want to confuse your customers only pin what is relevant to your business.
Like every other platform, Pinterest works with an Algorithm and you want to make sure that Algorithm works in your favor. In order to do that you need to pin frequently only then Pinterest will think of you as an active user and therefore a trusted and reliable source. I personally pin over 20 Pins a day, but it only takes me 30 minutes per WEEK to do that. It’s all about strategy, planning, and tools.
If you want to learn more about my tools, check out my social media course here.
It is not social
Social Media is known for its engagement. You like the pictures of your friends, you comment and you share AND of course the more followers the better. This doesn’t apply to Pinterest. The only thing that is important is to drive traffic to your website. Even if you just have a small following. That’s the magic of Pinterest.
Same like Google it will take at least a few weeks if not months after you started with pinning and adding Keywords until you see a result. If you have a good keyword strategy in place, pin regular and have visual appealing pins that grab the attention of your audience you will get a huge amount of website traffic.
As a matter of fact, over 80% of my website traffic is from Pinterest – pretty amazing right?
And don’t forget to join my social media course if you feel like you could use a hand with your Pinterest account. Click here to see the benefits.