Does this sound familiar? “If a week has already passed since I last posted on Instagram. Let me just quickly take a picture and post it now.”
Listen, I get it. You are an entrepreneur and have definitely got a lot going on and posting on Instagram is not your main focus. BUT: One of the factors for being successful on Instagram is to be consistent. This means you should post on a daily basis, but not just a random picture. Your Instagram feed should look nice and there should be a strategy behind it not just random picture after random picture.
Check out my Instagram Mini Course to learn how you can brand your feed and make it look nice.
With a few simple techniques, you can still post consistently without spending hours every day.
Find or take quality pictures
If you don’t have enough good quality pictures taken by you, simply use stock pictures. Just make sure that they match your overall branding and visual story.
My favorite paid stock Library is Haute Chocolate.
If you see a picture you like on someone else’s account, feel free to send the owner a message and ask if you could use the picture, of course with giving photo credit. This means you mention in the caption who the owner of the picture is and you tag them also in the picture. Don’t hesitate to do that, a lot of people like it when their pictures get’s shared.
This is an example of an account that used my picture. The owner didn’t even ask me before, but since I got photo credit I am happy that my picture got shared.
Plan one hour a week
Find one hour each week in which you plan your Instagram feed. What pictures do you want to post? Do they look nice together? To make sure that all your pictures look nice next to each other and tell a visual story use tools like Later (see “use the right tools”). What caption will you write? What hashtags will you use? Prepare everything and then put them in your planning tool.
Use the right tools
Now that you know what picture to post and what caption to write, you put all that content for a week in a planning tool. I personally use Buffer, but if you are not sure whether your pictures look good together I highly recommend using Later. You add the picture, the caption and then Later gives you a preview of your feed.
If you don’t like it you just move around the pictures and the posting day and time will adjust automatically – pretty cool and easy right?
One you’ve planned everything in Buffer or Later open notes on your iPhone and add all your hashtags in there. Once you have posted your picture you quickly go into your notes, copy the hashtags and add them in the first comment underneath your picture.
Now you only spend 5 minutes each day for your post, because you planned everything ahead including your hashtags.