Every social media platform is like its own country and the citizens in the Facebook country speak a different language than the ones in the Instagram, Pinterest or Twitter country.
If you are a business owner and you are trying to connect with your target audience or you are trying to get media exposure don’t make these five Twitter mistakes.
If you have a twitter account and all you do all day long is promoting your content. Stop. Twitter is a social media platform so be social and share other people’s content too. Re-tweet content, that matches with your brand. Re-tweet as much content from your target audience, this will make you visible to them. If you think you are too busy to be that active, remember that you can also plan re-tweets by using the right tools – or simply hire a social media manager. ☺
A non-written rule for Twitter is: Share 30% of your own content and 70% of other people’s content.
If you are this person/business who just shoots out a few posts a day with your own content or product, then sits back and waits for a miracle, you are on the wrong platform (or shouldn’t be on social media at all). It is all about interaction. Respond to tweets from your target audience, re-tweet and like their tweets. If you want to connect with the media, interact with their content as much as possible or even better: Find the personal accounts from their journalist and interact with their tweets. This is the best way to get their attention, trust me I remember from my time when I worked as a journalist and social media manager for a radio station.
Re-tweet the wrong way
Maybe you are already sharing other people’s content by re-tweeting, but you don’t add a comment and you didn’t even read the article. If you re-tweet someone’s tweet make sure you show that person and your audience that you actually read the article. First of all because maybe the article sucks and second of all it shows that you really value the content. Something along the lines: “Very helpful Facebook guide. I had no idea about this preview change.”
Not using hashtags
If you only have a small following on Twitter then everything you share will only be shown to these people. If you add hashtags, your tweets will reach way more potential followers and clients. So make sure to always add a few relevant hashtags.
Using the wrong hashtags
Maybe you are using hashtags but the wrong ones? Don’t create your own funny hashtag. Think about where your target audience hangs out. If you are a female graphic designer looking for female entrepreneurs as your client, then use hashtags like #femaleentrepreneur #girlboss and not #graphicdesigner
No idea what to post on Twitter? Grab my FREE Twitter Content Idea checklist. Click here
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No idea what to post on Twitter?
Grab my FREE Twitter Content Idea checklist.